My Journey Down the New Media Road
Feeling lost and overwhelmed when starting down New Media Road.
When I started the New Media Drivers License journey, I really felt lost. I had heard of the roads that led to the digital tools and new media outlets, but never really drove on them for my personal purposes, let alone my professional. I knew new media was the direction of my profession. I knew I needed to jump on the New Media Road and drive fast to catch up to my fellow marketing professionals. I knew with the right GPS system, I would be navigating the New Media Road like a pro. And, thanks to MSU, I found the right GPS system in my New Media Drivers License course with Derek Mehraban, the electronic voice that helped me stay on course. Thanks Derek!
With the right direction, navigating on the New Media Road is exciting.
I look forward to our last class to have the opportunity to share what I learned during my drivers training course. My central point to my fellow marketing communications professionals and new graduates in the field is: This course will provide you the pathway to effective web-based communications. Why does this matter? You can become your company’s new media expert…creating profitable relationship with customers. In today’s economic uncertainty, this is invaluable to a company.
I plan to support my core message by sharing stories of my plans to:
Rough outline for Step 2 in my presentation preparation
- use social media (blogs, LinkedIn, Facebook, Twitter, chat rooms, message boards)
- enhance web marketing (personas, content-rich website, wikis, SEO techniques, Google tools/ads)
- post to online media rooms (RSS feeds, PR news sites)
I’m excited to be driving on the New Media Road — it’s the road to new customers for my company and the road to an expanded horizon for me.
I would highly recommend all marketing communication professionals jump aboard The Digital Bus and obtain a New Media Drivers License. It’s the road to success for your career.
Tags: Derek Mehraban, new media, New Media Drivers License, online media rooms, social media, web marketing
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