Learn The New Rules of Marketing & PR
New Edition of The New Rules of Marketing & PR
Just this year, award-winning marketing strategist and best-selling author David Meerman Scott
David Meerman Scott
released an updated version of The New Rules of Marketing & PR. This book is an excellent guide to help marketing and PR professionals leverage web-based communications to successfully reach consumers. Meerman Scott’s new updated version provides fresh insight on incorporating social media into marketing strategies.
The New Rules of Marketing & PR offers a wealth of information on creating web content that will not only draw consumers into a site, but will also influence their buying decisions. Meerman Scott also shares the new public relations rules to effectively reach the media and consumers directly. Plus, he shares best practices on podcasting, blogging and social networking, showing how companies have transformed the way they communicate with consumers using these tools.
Professionals like Don Dunnington, president of the International Association of Online Communicators, recommends The New Rules of Marketing & PR. He says: “Revolution may be an overused word in the describing what the Internet has wrought, but revolution is exactly what Scott embraces and propels forward in this book. With this rule book to the online revolution, you can learn how to win minds and markets, playing by the rules of the new media.”
I’m glad my MSU professor Derek Mehraban, Ingenex Digital Marketing President, selected The New Rules of Marketing & PR as the textbook for my grad class New Media Drivers License. I would highly recommend all marketing professionals read this book. It is packed with marketing strategies that can be implemented immediately to create real solutions for your company. Whether your goal is branding or generating sales, Meerman Scott provides proven tactics to achieve your company’s goals. It’s the best $16.95 investment I ever made. Check it out… The New Rules of Marketing & PR table of contents. I think you’ll want to invest in this marketing guide too.
I like this book so much I promoted it on digg.com and submitted a press release on pr.com.
Press Release for Scott's book
Tags: David meerman Scott, Derek Mehraban, digital marketing, new media, New Media Drivers License, online marketing, The New Rules of Marketing & PR
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