When I started the New Media Drivers License journey, I really felt lost. I had heard of the roads that led to the digital tools and new media outlets, but never really drove on them for my personal purposes, let alone my professional. I knew new media was the direction of my profession. I knew I needed to jump on the New Media Road and drive fast to catch up to my fellow marketing professionals. I knew with the right GPS system, I would be navigating the New Media Road like a pro. And, thanks to MSU, I found the right GPS system in my New Media Drivers License course with Derek Mehraban, the electronic voice that helped me stay on course. Thanks Derek!
I look forward to our last class to have the opportunity to share what I learned during my drivers training course. My central point to my fellow marketing communications professionals and new graduates in the field is: This course will provide you the pathway to effective web-based communications. Why does this matter? You can become your company’s new media expert…creating profitable relationship with customers. In today’s economic uncertainty, this is invaluable to a company.
I plan to support my core message by sharing stories of my plans to:
- use social media (blogs, LinkedIn, Facebook, Twitter, chat rooms, message boards)
- enhance web marketing (personas, content-rich website, wikis, SEO techniques, Google tools/ads)
- post to online media rooms (RSS feeds, PR news sites)
I’m excited to be driving on the New Media Road — it’s the road to new customers for my company and the road to an expanded horizon for me.
I would highly recommend all marketing communication professionals jump aboard The Digital Bus and obtain a New Media Drivers License. It’s the road to success for your career.